About the Project

Shout It Now is a youth-focused organisation driving sexual health and HIV prevention awareness across South Africa. Their mission is to empower adolescent girls and young women with the knowledge and confidence to make informed decisions about their health and future.

The Challenge

Engaging adolescent girls and young women in conversations around sexual health and HIV prevention requires more than information.

The messaging needed to be culturally sensitive, relatable and empowering enough to inspire real behaviour change — while breaking through stigma and discomfort around these topics.

The Made2Fly Solution

We captured their journey and stories by building a long-term, multi-platform content ecosystem that spoke directly to young women in a language they understand and connect with.

From 2021 to 2025, we served as a full-service creative and media partner, developing social behaviour change communication (SBCC) content across social media, radio, print and digital platforms.

We created compelling edutainment content that blended education with entertainment — from videos and radio dramas to print and digital assets. Every piece was designed to feel current, culturally relevant and emotionally engaging.