Client
Clinton Health Access Initiative (CHAI)
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The Clinton Health Access Initiative partnered on a mission to reduce measles outbreaks by educating young audiences and their communities. The focus was on pre- and primary school children, along with caregivers and teachers — ensuring the message reached both the learners and the people shaping their daily environments.
Reducing measles outbreaks meant more than just sharing information. The campaign needed to educate children aged 6 to 15, along with caregivers and teachers, on what measles is, how it spreads and how to prevent it.
The real challenge was making this information engaging, relatable and culturally relevant — so it could be understood, remembered and acted on.
We captured their journey and stories by bringing education to life through a youth-driven edutainment approach. We created a scripted school play filled with relatable characters and real-life scenarios, designed to both educate and entertain.
To reinforce key behaviours, we produced a catchy Amapiano educational dance track, "We Wash Our Hands," turning hygiene into something fun, memorable and easy to adopt.
All content was adapted into multiple local languages and dialects, ensuring it felt authentic, accessible and relevant across diverse communities.
Strong participation from children and caregivers
Measurable increase in awareness and adoption of protective habits
Content connected emotionally, making learning memorable and relatable
Schools continued using the play and song beyond the campaign
Strengthened Made2Fly Creative's role as a leader in youth-focused, culturally relevant communication
Bring us the brief. We'll bring strategy, story and execution that lives beyond the campaign.
